Lattafa was founded in the 1980s by Sheikh Shahid Ahmad and Shoaib Iqbal, born from a desire to create world-class fragrances that reflect the richness of Arabian heritage. What began as a local initiative in the UAE has grown into one of the region’s most admired fragrance houses — with a global footprint and a reputation for quality, authenticity, and design excellence.
Today, Lattafa products are available in over 120 countries and trusted by millions of fragrance lovers around the world.
